Search
rankings for a specific keyword are primarily driven by the backlinks to your
website using that keyword in the anchor text. But not all backlinks are
treated equally.
The
more powerful a back link is, the more "juice" it flows into your
website. And the more "link juice" that flows into your website, the
higher your website ranks in search results. So both quantity and quality of
back links are important in ranking higher in search results.