Search
rankings for a specific keyword are primarily driven by the backlinks to your
website using that keyword in the anchor text. But not all backlinks are
treated equally.
Getting
external links, the link building phase of the Amazing Formula is the single
most critical factor for attaining high rankings and consequently making money
online.
Your
link building activities are what will make or break your online business. On
one hand, when done right, it can blast your pages to the top of Google - on
the other hand, even a small mistake can drop your pages into the Google abyss.
Too
many links containing the exact same anchor text - Boom, Busted! Too many links
from low quality sites - Boom, Busted!
Too
many links coming from just one genre (e.g. only from directories) - Boom,
Busted! Too many links coming from non relevant pages - Boom, Busted!
You get the
picture...
That
is why I strongly encourage you to acquire every piece of link building knowledge
you can lay your hands on. Sorry pal, there is no way around it. if you wish to
succeed in internet marketing you must know link building. Even if you are
planning to outsource your link building tasks, you should be able to supervise
everything that is done for you, and you should ask that they get your approval
in advance for all the details of each linking campaign they run for you.
Listen to what
happened to me once...
One of my sites had a page that was ranked #6 on the
first page of Google's search results for a very competitive term for a couple
of years. This page was earning me a nice sum of money day in and day out. One
day I decided to try to improve its ranking, I contracted a firm from the
Philippines to do a small manual linking campaign for this page. This firm came
highly appraised on the forums and the people there were nice and seem
knowledgeable. At that time I was busy with a big project and also a bit out of
laziness I neglected to ask for a preapproval. To make a long story short, one
month and 400 Dollars later my page sank to the fourth page of the Google
SERPs.
Now there are two
morals to the story:
First,
don't count on anyone to do a link building job for you without your approval,
in advance, of any small detail of it.
Google - don't mess
with it!
If
you are curious as to what went wrong with this campaign. In the postmortem I
discovered that they created too many backlinks with the exact keyword as the
link text - and this is something that Google does not like.
Now, the best link
building knowledge source that I know of is the Link Building
Course
(If
the link doesn't work, copy and paste the following URL into a browser: www.liraz.com/linkbuilding).
I strongly encourage you to buy their course. It's a bit pricy but it is
well worth the price. Look at it this way, each mistake that is not being
avoided due to lack of knowledge can cost you many many times more than the
price of this course.
OK, now we are ready
to delve into the Amazing Formula's linking strategies.
For our external linking structure we are going to
utilize the most effective most powerful linking strategy there is, called
"Tiered Linking".
With
Tiered Linking you build 3 tiers of links, the links in tier 1 points to your
money page, tier 2 points to tier 1 and tier 3 points to tier 2. Basically you
are building backlinks to your backlinks. This structure gives your first tier
of backlinks more strength and authority. Over time your tier 1 backlinks will
gain page rank and that link juice gets passed directly onto your site. It
creates a knock on effect passing huge volumes of link juice and authority all
the way down the chain to your site. Another advantage of this structure is
that it gives search engine spiders thousands of paths and opportunities to
land on your site which will further increase rankings.
Here's a diagram that
gives you a representation of the Tiered Linking structure:
Now let's start with the process of building links for
tier 1, these links point directly to your money site.
The
links for tier 1 should be created manually and gradually. This
means it should be done by you or outsourced to a firm that does manual linking
- no automatic software at this phase. It should be spread gradually over two
months, faster than that can trigger
Google's
penalty algos. You can’t speed up stuff like building tier 1 links, or else
you’re going to get penalized.
If
you don't have the time or the inclination to do the manual link building
yourself, you can outsource it. This is what I'm doing Manual link building is
a tedious task so I usually hire someone else to do it for me. A good and
reliable manual link building service that you can hire is Rank Crew (If the link doesn't work, copy
and paste the following URL into a browser: www.liraz.com/rankcrew). I
highly recommend them.
While
building tier 1 you need to vary the anchor text as much as possible since
Google discount too many instances of exact match anchor text. Follow these
guidelines for the link text (anchor text) of your back links:
20% Main keyword
exact match (e.g.: "main keyword")
20% Variation of main
keyword (e.g.: "best main keyword resource")
50%
Generic anchor text (e.g.: "click here, here, clicking here, good
resource, see this, have a look")
10%
URL of the page as the link text (e.g.: "www.mainkeword.com" or
"mainkeword.com" or "http//:www.mainkeword.com")
Now
to the actual link building. I can't teach you here all the aspects of doing
basic linking, this is beyond the scope of this guide. You should be able to
find plenty of resources for that online, or better off, buy the Link Building
Course (If the link doesn't work, copy and paste the
following URL into a browser: www.liraz.com/linkbuilding), this is the
best resource of linking knowledge that I know of.
I
will however give you some basic guidelines, point you to the right directions
and provide you with a list of sites that can feature links pointing to your
site.
Important
Note: before you create backlinks
with any site, make sure they are not adding the NoFollow tag to their
links - do not create tier 1 links with sites that NoFollow their links.
Now
here's a list of site's categories where you should build links for your tier 1
(find more sites in the Appendix):
Web 2.0's - great for creating
mini sites with articles and videos that link back to your main site.
You can use spun articles for the content. Here's where The Best
spinner (If the link doesn't work, copy and paste the
following URL into a browser: www.liraz.com/bestspiner) will come handy.
You can use articles that are spun to
50%.
Create 10 blogs here and post to them with your link embedded. Make sure the
topics are relevant to your keywords, this is important.
blogger.com
issuu.com
yola.com
tumblr.com
weebly.com
my.opera.com
livejournal.com
typepad.com
sfgate.com
Social Bookmarking - get your site
bookmarked! 30 bookmarks will do it.
Here's a sample of
sites in this category (find more in the appendix): connotea.org
delicious.com
digg.com
reddit.com
slashdot.org
stumbleupon.com
citeulike.org
chime.in
bibsonomy.org
blinklist.com
Directories -
web directories are a great source for links - strive for about 40 quality directory
links submissions. Seems tedious? there is an excellent tool that can help you
with this task. It will make creating manual links from directories a breath. I
strongly recommend that you use it: DeepLinkerPro
(If the link doesn't work, copy and paste the following URL into a browser:
www.liraz.com/deeplinker) It allows you to use varied anchor text and
also to drip feed the submissions over time to make it all look as natural as
possible.
Here's a sample of
sites in this category (find more in the appendix): wordpress.org/showcase
abc-directory.com
cssdrive.com cuedirectory.com dirbull.com dirnext.com Elecdir.com elsf.org
envirolink.org
freeprwebdirectory.com
Blog Directories - If you have a blog
get it listed on these sites.
alltop.com
blogs.com
globeofblogs.com
blogcatalog.com
topix.net/dir
blogtopsites.com
blogtoplist.com
ontoplist.com
hotvsnot.com
Quality
Article Directories - You can use spun articles for submission to
these directories. Note that the better directories will review your
articles before accepting to their site, so make sure they are grammatically
correct and make sense. Submit to 30 directories here.
Here's a sample of
sites in this category (find more in the appendix):
TheFreeLibrary.com
Ezinearticles.com
GoArticles.com
SelfGrowth.com
Gather.com
ArticlesBase.com
ArticleDashboard.com
ArticleSnatch.com
ArticleCity.com
Isnare.com
Video - create some videos and
submit to video sites. You can find at fiverr.com folks that will create
a nice video for you for 5 bucks a piece. 3 or 4 video submissions will do for
this category.
Here's a sample of
sites in this category (find more in the appendix): youtube.com
vimeo.com
dailymotion.com
metacafe.com
truveo.com
videoegg.com
videobomb.com
veoh.com
liveleak.com
ifilm.com
RSS
Directories - Create a RSS feed and submit to these sites.
Submit to 30 directories here.
blogdigger.com
feedage.com
feedcat.net
finance-investing.com jordomedia.com medworm.com redtram.com rssmountain.com
swoogle.umbc.edu
Doc Sharing - Submit a PDF file
or a PowerPoint presentation here.
Here's a sample of
sites in this category (find more in the appendix): issuu.com
slideshare.net
scribd.com
docstoc.com
thinkfree.com
keepandshare.com
memoware.com
yudu.com
ziddu.com
docs.zoho.com
Press
Releases - a good source for backlinks and news coverage - most of
them cost money though.
Here's a sample of
sites in this category (find more in the appendix): businesswire.com
prlog.org
betanews.com
i-newswire.com pitchengine.com pr-inside.com prlog.org businessportal24.com
cgidir.com free-press-release.com information-online.com
Blog
Guest Posting - guest blogging is a powerful link building
strategy, however, it’s a time-consuming pain in the butt! This can
boost your rankings but it is not mandatory to the Amazing Formula.
Link
Favors - ask friends, Acquaintances and family to place links
pointing from their sites to yours.
Once
you have all your tier 1 links set it is time to start building your tier 2 and
tier 3 links.
While with tier 1 we were careful to create
our links manually in order for them to appear as "naturally" as
possible, with tiers 2 and 3 we can let the quality slip a bit and increase the
overall quantity of links that we build.
We still want our links to be contextual and relevant,
but we can now use auto generated content on a second tier without a problem.
We can worry a lot less about the overall authority and page rank of the
domains we are building links from as we start to move the focus away from
quality and towards quantity.
For tiers 2 and 3 we
are going to leave the "manual" path and move to the
"automatic" path. We are going to use a tool that will generate all
our tiers 2 and 3 automatically.
The best tool for this task is Senuke (If
the link doesn't work, copy and paste the following URL into a browser: www.liraz.com/senuke).
This is the tool that most successful
Internet marketers use.
Senuke is a very powerful backlinking tool
which has been designed to assist with the time consuming task of creating a
large number of links. I'm not going to describe here how Senuke works as they
have videos on their site that describe it better than me.
What I can tell you
is that with Senuke you can create tired link structures. As much as
Senuke
is powerful it is very easy to operate, creating tiered links is as easy as
moving images on a screen - you need to see it to believe, just go to their
site and watch the video. Now, what you do with Senuke is create a 2 tiered
structure. It looks like a pyramid - one tier points to another tire that
points to one of your tier 1 links - you need to build a different structure
for each of your tier 1 links. Use their schedule feature to spread it over
time.
Some
say that it is safe to also use Senuke for creating the tier 1 links. They may
be right, however being the cautious guy that I am, I am not yet ready to test
this Hypothesis. I would stick with using only manual methods for the tier 1
links and I strongly advise you to do the same..
In
addition to Senuke The Amazing Formula calls for the use of yet another
powerful tool called Backlink
Booster (If the link doesn't work, copy and paste the
following URL into a browser: www.liraz.com/backlinkbooster). Backlink
Booster automatically increases the power of the backlinks to your website.
It's both a backlink indexer aiming to get your backlinks indexed faster, and
also a backlink booster to help boost the amount of link juice each of your
backlinks sends to your website (use it on your tier 1 backlinks).
Now,
if we have Senuke why would we also need Backlink Booster? The fact is that
many of the backlinks you are building are never found by Google thus seriously
diminishing your linking efforts. What Backlink Booster does is it builds
backlinks to your backlinks in a way that all of those backlinks that Google
didn’t find, are now found by
Google. This not just
help Google discover all of your backlinks, it also "boost" them so
that now more link juice gets passed to your site thus
the authority they all possess is multiplied, which flows through to your
website! So the end result is more, stronger backlinks!
My
tests show that operating Backlink Booster in addition to Senuke creates a
strong synergetic effect that translates in a much better Google rankings. It's
the one-two punch that will get you that elusive Unfair Advantage. Anyway, in
order to rip the full power of the Amazing Formula you need to activate both Senuke
and Backlink Booster.
This
concludes The blueprint of my simple strategy for making money online. Once you
completed to create tire 2 and 3 links with Senuke and have Backlink Booster do
its thing, all you have to do is sit back and watch your site climb the search
engines rankings and the money that is pouring into your bank account.
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