Before there was Facebook™, there were other online social networking sites such Friendster™, MySpace™ and Hi5™. Social networking sites were the next hot thing in the web 2.0 era, where not only could people pour out tons of user generated content with ease, they could share it with their “friends” or online social contacts.
As the number of users increased and the growth of Facebook boomed, so did the number of applications for Facebook. You could install apps, play games, chat and even share and upload photos to Facebook.
The business minded people began to see the potential in Facebook. They began looking into ways one can monetize or grow one’s business through the Facebook platform.
Now, with over 500 million users, Facebook’s potential for businesses to grow cannot be ignored. With the recent introduction of Facebook Advertising and Facebook pages, businesses can list their own official fan pages on Facebook to connect with their customers and grow their businesses.
In the next section, you’ll look into the power of Facebook Marketing!
As mentioned earlier, Facebook has a useful feature called Fan Pages where any business can list their business on one of these pages, add fans and provide content to them.
Once you have created a huge following, you can use your fan page to connect with your customers and prospects through a wide variety of functions such as posting on your “wall”, asking them questions or posting up videos, photos and content of interest to your niche.
The best thing is, whenever you post something on your Fan page wall, all the users who “liked” your Fan page will see it on their news updates.
Any actions which a fan takes on the fan page such as post on the wall will be seen by all their friends, so there is huge potential for viral marketing
The fact is this… If you fail to tap into the power of Facebook marketing, you’ll potentially be leaving tons of money on the table!
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